currents

November 2006

November 30, 2006
MUSKA!

Element Skateboards is pleased to announce the addition of skateboarding icon Chad Muska to the Element family. Element embodies the landscape of skateboarding and Chad is a great addition to complete that scenery and bring a new dynamic to the team. Muska is featured in the Weekly web clip available on the AV portion of the site as well as a podcast. Muska joins Element Skateboards with a significant start to his debut video part with Element. My Element, the upcoming video project from Element Skateboards, starring Chad Muska, is scheduled to release on Go Skateboarding Day, June 21, 2007.

"I am very excited about joining the Element family! I look forward to this new chapter in my skateboarding career... And you can bet on it that we are going to make some big things happen." - Chad Muska

November 28, 2006
ELEMENT ARTISTS TEAM UP WITH KID ROBOT / RAISE MONEY FOR CHARITY / LOOK TOWARDS FUTURE PROJECTS

Recently Element Artists took part in Kid Robot’s ‘Paint Ball.’ The project had artists paint Dunnies, a popular toy created by Kid Robot, which were then auctioned off to raise money for ‘Rewrite the Future,’ a Save the Children Global Education Initiative. The event featured notable artists from all fields, those from Element included Matt Irving (right), Don Pendleton (center) & Mike Kershnar (left). The project went over incredibly well with all parties involved so keep your eyes out as Element and Kid Robot may be upping the ante for a larger project. For more info on the event’s charity, “Rewrite the Future,” click here.

November 27, 2006
DALLAS OPENS NEW SHOP IN SIOUX CITY, IA

This past weekend Element rider Dallas Rockvam headed back to his hometown of Sioux City, Iowa where he and two partners cut the ribbon and opened the doors to their new skate shop, True. The shop opening brought out a large crowd and included a ramp jam at on the mini ramp tucked into the back of the shop. True is the real deal, a skate shop run by skaters, for the skaters; props on making it happen Dallas. Along with Mike Vallely, Dallas heads to Israel this week for a tour, click here for the flyer and check back for web updates as the trip progresses.

November 27, 2006
MATAJI BOOKER SHOW

Element Eden Advocate Mataji Booker plays her last U.S. show tomorrow night, before her European tour, in San Francisco at Cafe Lo Cubano! Don’t miss the chance to see her perform. Check out the flyer here for more info.

Also, in other news, check out the new Element Eden MySpace! Sign up to be our friend and stay up to date on Advocate shows and happenings as well as news on everything Element.

November 26, 2006
HUGE ELEMENT EUROPE FEATURE IN SIDEWALK

The new issue of UK mag Sidewalk hit skate shops recently including a 16 page feature on Element Europe's trip through the UK. The article features nearly the whole Europe team including spreads of riders Janne Saario, Michael Mackrodt, Bas Janssen, Jo Lorenz, Pirkka Pollari, Sebastian Hepp & UK resident Lucien Clarke. Also featured in th mag is a report on the Elementrio Art show the stopped through London. For more info on Sidewalk mag check out their site and to relive the the Elementrio art show click here.

November 22, 2006
NYJAH HUSTON WINS PETA VEGETARIAN ATHLETE OF THE YEAR!

Congrats to Nyjah Huston who won the PETA Vegetarian Athlete of the Year as voted on the PETA2 site. This notable achievement comes as the year winds down in which Nyjah took the pro contest circuit by storm, establishing himself as a heavy hitter and backing it up with editorial in all major skate mags, including a full interview in Transworld. Much props on everything this year Ny, the future shines bright.

November 22, 2006
TIFFANY BOZIC NEWS

Element Eden Advocate Tiffany Bozic wrapped up her solo show at the BLK/MRKT Gallery in Culver City recently to rave reviews. She was the LA Weekly "Art Pick," and had an impressive write-up in the LA Times, marking her as an "artist to watch" .

Check out more info and other inspiring artists on the BLK MRKT Gallery Website.

Also look for Tiffany's deeply engaging interview in the newest issue of the arts and culture magazine, Juxtapoz, on stands now.

Click here to see Tiffany’s work from the BLK/MRKT show. This installation has a very intricately painted mouse on each hanging egg. Here's the show at the BLK/MRKT Gallery just before the opening.

November 21, 2006
NEW JACK: DALLAS ROCKVAM

Check out the new Skateboard Mag, Issue 33, where you’ll find an eight page feature on Element AM Dallas Rockvam. The ‘New Jack’ certifies Dallas’ street skills while delving deeper than previous editorial with a full interview throughout the pages. Dallas talks about the trials and tribulations of making it in skating out of a small town in the Midwest, from growing up in Iowa, to living in Huntington Beach to his current situation of somewhere in between. Definitely worth the read and more worth the photos (nice work Matt Price) check it out in your local skate shop.

November 21, 2006
ELEMENT IN TEEN VOGUE

Teen Vogue picked the Element Yuri fleece as one of 36 gifts to give and get this holiday season! Pick up the December/ January issue on stands now and get a Yuri fleece of your own with our Dealer Locator, here.

November 16, 2006
ELEMENT & ELEMENTAL AWARENESS DEMO & FUNDRAISER FOR CANCER RESEARCH

Element and Elemental Awareness took part in a major event last night in Beverly Hills, CA to raise money for M.D. Anderson Cancer Center. Mike Vallely,Tosh Townend, Collin Provost, Ray Barbee, Jon Comer & youngster Patrick Ryan put on a great demo for all the kids and parents on hand. Once darkness set the riders held an autograph signing . Element completes were donated to the cause and sold with all proceeds going directly to the foundation. Following the demo Ben Affleck and James Caan alongside Element President & Founder Johnny Schillereff hosted a live auction for high dollar items. Element was proud to participate in an event that raised funds for such a noble cause. M.D. Anderson had items from their Childrens Art Project on hand, a great way to donate to the cause, click here for more info.

November 14, 2006
FLOWING THROUGH SALT LAKE

All over the country there are talented skaters on the Element “regional flow” program. Coming out of Salt Lake City are Andrew Call and Devin York. Click the names to check out photos and hopefully we’ll be seeing more of them in the future, keep rippin.’

November 13, 2006
LINCOLN UEDA GETS COVER OF BRAZIL MAG TRIBO

Congrats to Element rider Lincoln Ueda who grabbed the cover of Brazil’s biggest skate mag ‘Tribo.’While living and skating in the US throughout the year Lincoln still holds a close relationship with the skaters and people of his homeland Brazil. Props on the cover Lincoln!

November 11, 2006
NEW ORLEANS TRIP FINISHES UP

Element team finished up the trip to New Orleans today after a productive and fun-filled week. Everyone was able to get some great stuff that will drop in the upcoming Element video. As part of the AV weekly clip you can check out Chad TIm TIm & Levi Brown at a little spot we found near the hotel, click here to check it out. For photos of the final days in Nola click here. With every trip a certain song makes its way past heavy rotation and becomes the track of the trip, 'FEMA number' by 10th Ward Buck definitely become that track, check it out, Element team approved.

November 08, 2006
ELEMENT NEW ORLEANS TRIP - DAYS 3 & 4 - PHOTOS & MORE

Element team weathered a big storm yesterday and continues to stack tricks for video and editorial in New Orleans. We've been all around the city and suburbs thanks to our guide Philip from Humidity skateshop. There are many unique spots here keep us busy in the daytime and the lively night life scene through the night. See photos of day three by clicking here and see day four here.

November 05, 2006
ELEMENT NEW ORLEANS TRIP - DAYS 1 & 2 - PHOTOS & MORE

The Element team began its New Orleans trip this weekend filling Saturday and Sunday up full of skating and getting to know the town. Saturday was spent downtown hitting spots we wont get a shot at in the rest of the week. Sunday we scoped the Lakeview district of town, an area that barely populated after severe damage from one of the broken levies. New Orleans is a lively city with strong culture and a great vibe. Click here to see day one and here to see day two of all the photos & story from the trip thus far. Check back again to see more progress from the trip.

November 04, 2006
ELEMENT NEW ORLEANS TRIP

Element team is in New Orleans for a one week trip to skate the city and work on the video. Tosh, TIm Tim, Brent, Dallas, Levi & Barker arrived last night with a straight shot to Bourbon street to check out the nightlife and get a taste of the South. Even on a chilly fall night it was all the way live with enough hootin & hollerin at the bar to get Tosh hyped to handle the bull while Brent & Dallas ran the tables in the back. Check back for more photos & story as the trip develops.

November 03, 2006
TONY TAVE PRO PARTY!

A Tony Tave party was held last night in Costa Mesa, CA celebrating turning pro.Tony's family and friends came out to enjoy the night that included a party exclusive board presentation and a large cake that he took down in no time thanks to Lee and Torey. The celebration continued through the night with good beats, drinks and laughs. Be sure to check out Tony's new boards and pro mixtape video which leaves no question in his Pro status. Yeah Tony!

November 02, 2006
TONY TAVE PRO!

Element welcomes Tony Tave to the pro roster today. Tony has raceked up an impressive resume worthy of pro status including an amazing part in the Circa video and an interview in just about every magazine out there. Congrats to Tony from everyone at Element, we'll be partying in Costa Mesa tonight, check back for photos of the event.

November 01, 2006
HALLOWEEN WINNER

Congrats to Jon Takata who was the first to get the Halloween challenge, it was indeed Dallas Rockvam doing a crail grab. Jon and the first 5 winners will be getting some Element goods sent to them. Thanks to everyone that sent in their entries yesterday. For more info on that see yesterdays post below.

October 31, 2006
THE DEWITTS / NAME THE TRICK GET A TREAT

Many of us here at Element were in the spirit today, dressing up as the distinctively styled Team Manager Ryan DeWitt. Infamous in the skate scene and world traveled, everyone was trying to be DeWitt for the day, Audio Visual director Kirk Dianda took the cake for best look-alike. Even in Hawaii they caught word and got styled out.

And here's your chance to win some free stuff today. In lieu of the holiday this element rider dressed up, and even has a board graphic in the spirit. Figure out which rider it is and name the trick, send an email to media@elementskateboards.com ... the first five people to answer correctly will win something Element, U.S. winners only.