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December 2006

December 23, 2006
NYJAH HUSTON'S REMARKABLE '06

With the year coming to a close we'd like to recollect the amazing year Nyjah Huston has put under his belt. Starting in early '06 he made his presence felt placing 2nd in his first pro level contest, skating amongst the biggest names in the biz. He didn't look back from there placing high in many major contest all over the world from X-Games to GvR. Nyjah has also been destroying the streets, traveling the world and collecting editorial and video footage along the way. He was featured in every skate mag out there including full interviews in Transworld and the Skateboard Mag. At the fresh age of 12, Nyjah is the youngest ever to compete in the X-Games as well as the youngest to be featured in Tony Hawk's game, where he is a character in 'Project 8.' We congratulate Nyjah on his phenomonal list of accomplishments in 2006 and look forward to a promising 2007. This week's 'Weekly Web Clip' is a Nyjah double feature, a look back on some contest skating and his new commercial, check it out check it out!

December 20, 2006
CHRIS SENN & COLLIN PROVOST IN NEW OAKLEY VIDEO “OUR LIFE”

Check out Element riders in the new Oakley video release “Our Life” which features a full part from Chris Senn and some footage of Collin Provost. Check out the 411VM site where you can see video posts of Collin rippin a pool and Chris Senn with a line from China. Also featured in 411VM news are some flicks from the recent North Shore Bowl Jam comp that featured Brent Atchley & Chris Senn. For more on the Oakley video, check out the trailer here.

December 15, 2006
ATCHLEY & SENN IN HAWAII – WEEKLY WEB CLIP & PHOTO BOOK

Element pro Brent Atchley made his way out to fellow pro Chris Senn’s home state of Hawaii this last week. The Element duo skated the ‘North Shore Bowl Jam’ and collected some footy for the upcoming Element full-length video dropping early summer ‘07. Click here to check out some video clips from the week, also available is a photo book from the trip. For results & more on the bowl jam visit the skateboarder site.

December 14, 2006
COVERAGE CRAZE

BRENT ATCHLEY GETS SKATEBOARDER COVER!
Congrats to Element Pro Brent Atchley who graces the cover of the new Skateboarder magazine. Brent is seen blasting a huge frontside ollie at a very picturesque location, the photo was taken by Element’s own Marc Falkenstien on a recent trip. Open up the mag for a write up about the spot as well as another phenomenal photo of Tosh Townend catching a kickflip at the same spot, taken by the masterful Brian Gaberman. Congrats again to Brent on his first cover!

NYJAH HUSTON & MORE IN #34
Congrats to Nyjah Huston who at a fresh twelve years old has now had a major interview in just about every magazine out there. The 8 page feature
in the Skateboard Mag Issue 34 documents Nyjah’s continued progression at rapid rates as well as some insight into the life of the young ripper. Check out Nyjah’s impressive skating on newsstands now. Shout outs to Ny’s brother Ahbi who had a birthday earlier this month and the whole Huston fam chillin’ and stackin footy in Puerto Rico.

Also in issue 34 is heaps of additional coverage. The issue features the ‘Year Best’ awards, congrats to Tony Tave for “Am of the Year Runner Up” and Levi Brown for helping making Arizona the “Skate Scene of the Year.” Turn a few more pages and you’ll come across a trip that features Chad Muska with a double spread. Towards the back of the issue Brent Atchley is found in a collage from the RVCA contest he killed a short time back.

SOICHIRO NAKAJIMA GETS TWS JAPAN COVER / FEATURED IN DVD
Congrats to Element Japan’s Soichiro Nakajima can be found all over and throughout TWS Japan Media. First he’s spotted on the cover, and if that’s not big enough with purchase you also get a pull-out poster of the image. The coverage comes as the new DVD “Undergo Mission” release documenting the top skaters in Japan. An article on Undergo Mission is also found in the mag where Soichiro has a couple more photos.

LINKS
Skateboarder
The Skateboard Mag
TWS Japan

December 13, 2006
ELEMENT RIDERS IN NEW 411VM - ISSUE 14.4

Check out the new 411VM in skates shops now. In it you’ll find an article on the Vans Downtown Showdown where Element took third place with a sleuth of riders in the mix including standout skating from Mike V & Nyjah Huston. In addition there is an article on the Pro-Tec Pool Party where you can find Bucky Lasek. Click here to see trailers and complete contents.

December 12, 2006
MIKE V & RAY BARBEE FEATURED IN SLAP AS ONE OF THE “SEVEN MOST RESPECTED & LONG-LASTING PROFESSIONAL SKATERS OF ALL TIME

Check out new SLAP magazine in shops now that features Mike Vallely & Ray Barbee among an illustrious list of pro’s who have made it 20 years in big time skateboarding and keep going strong. Mike’s spread features a photo from 1986 alongside a new pic launching a boneless in a so-cal ditch. Coupled with the photos is a quick bio of Mike’s accomplishments covering the notable path he continues to pave. Ray's spread boasts his patented frontside heel over a sizeable gap alongside a classic madonna. Congrats to Mike & Ray on the article and props on everything both keep doing full speed ahead. Check out SLAP’s site for more including an interview with Mike’s band Revolution Mother.

December 08, 2006
ISRAEL TOUR - TEL AVIV ENTRY - MIKE VALLELY & DALLAS ROCKVAM

Mike V and Dallas Rockvam completed their trip through Israel today with an amazing demo in Tel Aviv. The crowd was the biggest yet and suited well for a finale event. The energy and positivity throughout the boisterous crowd made for a demo that started hot and didn't look back. Check out all the photos from this demo and the rest of the trip by clicking here.. Thanks to everyone that came out and all the great people we met through our journey, special thanks to Boaz Aquino & Beni for everything over the last week.

December 07, 2006
NYJAH HUSTON AWARDED 'ROOKIE OF THE YEAR'

Congrats to Nyjah Huston who was awared "Rookie of the Year in Action Sports" at the inagural Arby's Action Sports Awards. Paris Hilton, Pamela Anderson & Dennis Rodman are a few on the eclectic list of the presenters for the awards taking place in Hollywood,CA. Confused on what's exactly going on here? Well we are too, the one thing that's clear is Nyjah's talents and amazing accomplishments are being recognized on all levels and he beat out a list of talented riders in all sports to take top honors. Tune in to FOX this Sunday to take it all in, the show airs between 2:30 - 4:30 ET/PT, check your local listings.

December 06, 2006
ISRAEL TOUR - EILAT #2 ENTRY - MIKE VALLELY & DALLAS ROCKVAM

Some things can't be planned, scripted or forced, they just happen. This was obvious in Eilat today. Looking for a spot to film for DriveTV we started at a ditch that didn't pan out for the group, so Boaz took us to one more spot before heading out. The spot turned out to be a school in session; we arrived to school kids on recess playing soccer by the spot. A couple kids recognized Mike V from last nights demo, and it was on from there. The kids were perplexed, yet overjoyed at the arrival of Mike V & Dallas, anxious to see what these skaters were about and eventually give it a go for themselves. Check out the photos for more story.

December 05, 2006
ACTIVE'S LADIES NIGHT

Save the date! This Sunday night, December 10th, seventeen Active stores around Southern California are celebrating the holidays with their annual Ladies Night! Element will be giving away gift mugs, gift boxes and stockings at most locations and ALL Element clothing will be 30% off retail price. Print out the Ladies Night Flyer and bring it with you for discounts and more info. See you there!

December 05, 2006
ELEMENT TAKES PART IN OCDC / RAISES FUNDS FOR CHOC HOSPITAL

Element is proud to have taken part in the annual 'OCDC' event, a fashion show aimed at raising money for CHOC, the Childrens Hospital of Orange County. Element artists Don Pendleton, Todd Francis & Matt Irving collaborated to create a one of a kind mens outfit while Element's Filipa DaSilva used her impressive talents to create a women's oufit. Models highlighted the clothes on the runway including Element AudioVisual superstar Kirk Dianda. OCDC took place at the LAB in Costa Mesa with all proceeds benefitting CHOC . Element is delighted to be part of a fun evening for a notable cause.

December 05, 2006
ISRAEL TOUR - EILAT ENTRY - MIKE VALLELY & DALLAS ROCKVAM

The next stop on the Israel tour was Eilat, a city located in the southeast corner of Israel, a stones throw away from both Jordan and Egypt. Following suit with the previous demo, this marked the first visit of professional skaters to the city, an honor for element and everyone involved. Mike V, Dallas and Israel's Boaz Aquino put on quite a demo. Check out the photos and story by clicking here.

December 04, 2006
BROOKE REIDT GROUP SHOW

Come see the artwork of Element Eden Advocate Brooke Reidt at the opening of her group show, entitled The Vivisect Playset (Round 3) . The opening reception happens this Thursday, December 7th, from 7-10pm at Gallery Nineteen Eighty Eight in Los Angeles.

December 04, 2006
ISRAEL TOUR - HAIFA ENTRY - MIKE VALLELY & DALLAS ROCKVAM

Mike V and Dallas Rockvam continue their journey through Israel, finishing up in Jerusalem with some street skating and sight seeing, then heading to Haifa for a demo. The city of Haifa lies near the Lebanon border, making for tense environment at times, but that was far from the case tonight as Mike V and Dallas had the large crowd hyped for the first ever pro demo in Haifa. After the impressive demo, the crew headed to Tel Aviv for the night, looking forward tomorrows trip to Eliat. Click the blue text above to see photos and story from the Haifa demo and check back for more updates soon.

December 03, 2006
DECEMBER EVENTS - NORTH SHORE PRO CONTEST / OAHU DEMO / ISRAEL TOUR & MORE

Check out the updated event calendar where you'll find upcoming events in Hawaii, Los Angeles and the remaining schedule for the Israel tour.

December 02, 2006
ISRAEL TOUR - MIKE VALLELY & DALLAS ROCKVAM - JERUSALEM ENTRY

We began our journey through the historic land of Israel today where Mike Vallely & Dallas Rockvam will be putting on demos, street skating, working on an episode for DriveTV and getting an amazing cultural experience along the way We begin in the holy city of Jerusalem, where we traveled to the dead sea and held the first demo, check back for more photos & story as the tour progresses.

December 02, 2006
ELEMENT'S MAYFAIR PICKED AS JACKET OF THE YEAR

Active Girls' Mail Order catalog has just been released with tons of great Element picks. They even chose the Mayfair coat as the Jacket Of the Year! See more AMO Girls picks here. Order online and get a free Element scarf with any Element purchase.

November 30, 2006
MUSKA!

Element Skateboards is pleased to announce the addition of skateboarding icon Chad Muska to the Element family. Element embodies the landscape of skateboarding and Chad is a great addition to complete that scenery and bring a new dynamic to the team. Muska is featured in the Weekly web clip available on the AV portion of the site as well as a podcast. Muska joins Element Skateboards with a significant start to his debut video part with Element. My Element, the upcoming video project from Element Skateboards, starring Chad Muska, is scheduled to release on Go Skateboarding Day, June 21, 2007.

"I am very excited about joining the Element family! I look forward to this new chapter in my skateboarding career... And you can bet on it that we are going to make some big things happen." - Chad Muska