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June 2007

July 09, 2007
ACTIVE PARTNERS WITH ELEMENT AND JANE MAGAZINE FOR ADVOCATE SEARCH

Element is please to announce the partnership with Active, AMO Girls and JANE magazine to find the next Element Eden Advocate. Go into select Active retailers to pick up a complimentary issue of the July issue of JANE and and ENTER TO WIN!

Receive 20% off on all Active Element gear here!

July 08, 2007
ELEMENT WAIKIKI STORE GRAND OPENING

Bam, Muska, Tosh and Senn welcomed over a thousand visitors to the grand opening of the Element Store in Waikiki, HI. The line wrapped around the block full of autograph seekers, some left even happier with element decks, the new video 'This Is My Element' and more. The celebration continued into the night at a nearby club as DJ's Jef Hartsel and Chad Muska spun the night away while 'This Is My Element' played behind them. Thanks to everyone that came out, waited in the sun for autographs and celebrated the store opening throughout the day!

July 05, 2007
ELEMENT/TOP OF THE WORLD CANADA DAY CELEBRATIONS

Top of the World skate shop in conjunction with Element Canada hosted their annual Canada Day celebrations in Ottawed. The skaters entertained thousands of spectators visiting the nation’s capital for the July 1st long weekend. “Ottawa on Canada Day is by far the biggest party of the year, it’s like nothing you will ever see.” ~ Dave Nolan. Check out all the photos from the event here.

July 03, 2007
WEST COAST TOUR COMPLETE AFTER SKATE BARN DEMO IN SEATTLE / WATCH VIDEO

The Element team finished up the 'This Is My Element West Coast Tour' with an amazing demo at Skate Barn just outside of Seattle, WA. Check out a video from the event that featured Chad Muska, Tony Tave, Tosh Townend, Nyjah Huston, Collin Provost, Levi Brown and Jimmy Lannon. For complete West Coast Tour coverage click here. Thanks to Marshall, Jill and everyone that came out in Seattle. Thanks also to everyone along the way that made this a great trip!

July 03, 2007
THE ELEMENT YOUTH MOVEMENT TOUR JULY 24th, 25th, AND 27th

Element is pleased to announce its partnership with The Collective Sound (TCS) Music Academy's Rock & Roll Summer Music Camp, as part of Element's 2007 Youth Movement Coop Tour (YMC Tour). Along with Venus Infers, The Shimmies, Aubrey Debauchery, and other musical guests, kids from the TCS program hit the stage in San Francisco, July 24th at Embarcadero and Market, Orange County at The Camp in Costa Mesa, July 25th, and Ocean Beach Skate Park in San Diego, July 27th.

Skate demos by the Adaptive Action Sports team and Element skaters will help round out the stops. Also on hand will be the “Big” art project curated by Beck(y) City founder and Element Eden Advocate Beck Hickey. See sample artwork and the list of impressive artists who will be on-hand here. Mark your calendar and we'll see you there.

July 02, 2007
BAM, MUSKA & TOSH SIGNING - ELEMENT STORE GRAND OPENING -WAIKIKI, HI

Bam Margera, Chad Muska & Tosh Townend will be in Waikiki, HI this Saturday, July 7th to celebrate the grand opening of the new Element store. Stop by for an autograph signing between 3-5pm followed by a 'This Is My Element' showing and party at night. Muska and Jef Hartsel will be keeping it live on the 1's and 2's all night long.


July 01, 2007
ELEMENT WEST COAST TOUR
SKATE JAM & SIGNING IN PORTLAND, OR

The Element West Coast Tour continued with a couple more events in the greater Portland area. The day started with an autograph signing at Exit Real World in Bridgeport and followed with a Skate Jam at the Tualatin skate park. The park was perfect for a fun skate with the locals, many who seriously ripped. Check out a video from the event as well as the photo gallery, for complete West Coast tour coverage click here.

June 30, 2007
PORTLAND 'THIS IS MY ELEMENT'
SHOWING AND PARTY

Brent Atchley lined up an eventful night for the Element crew and people of Portland . The night started off with a 'This Is My Element' showing at McMenamin's Theatre & Pub which filled up and kept loud with cheers and outburts throughout. Everyone then headed to a nearby club where DJ Chad Muska and Mygee took over the party and kept it hype 'til the wee hours of the night. Thanks to all the Burnside heads and PDX folk that made it a night to remember.

Earlier in the day the team used the day to shred Burnside, check footy from the session in the weekly web clip.

June 29, 2007
ELEMENT WEST COAST TOUR - SANTA CRUZ SIGNING AND SKATE JAM

The Element team completed another stop on the West Coast tour yesterday visiting Santa Cruz, CA. We hit up the new skate park to warm up and then headed to Santa Cruz skate shop for the event. A ton of locals welcomed the team as they hung out, signed autographs and had a skate jam for prizes. Check out the photo gallery for the visual experience of the west coast tour.

June 28, 2007
CHECK OUT ADDITIONAL COVERAGE FROM 'THIS IS MY ELEMENT' PREMIERES LAST WEEK

Check out the links below for photos from last weeks 'This Is My Element' worldwide premieres.
Active/Element Skate Jam & BBQ via active
Active/Element Skate Jam & BBQ via lat34
NYC times square premiere via Element NYC
KCDC Premiere via Chopper Dave
World Premiere via Transworld

June 27, 2007
BRENT ATCHLEY ADDS PORTLAND EVENT TO TOUR / VIDEO SHOWING & PARTY

Brent Atchley just made the Element West Coast tour that much better adding an additional event in Portland, OR this friday June 29th! The night will welcome those 21+ for a viewing of 'This Is My Element' followed by an after part with DJ Chad Muska! Hope to see northwest heads at one of our last three stops,click here for info on Portland, Tigard and Seattle events.


June 26, 2007
ELEMENT WEST COAST TOUR STOP IN FONTANA, CA / PHOTO GALLERY

Element hit the third stop on the West Coast Tour today linking up with Pharmacy boardshop and visiting Fontana, Ca. The team rolled deep with 12 riders showing up for the signing including Muska, Tave, Tosh, Nyjah, Brent, Collin, Schulte, Lacey, Barbee, Levi, Barker & Patrick Ryan. The police were there to enforce no skating at the skateboard park, but they kept it cool and let everyone get some runs in here and there. Thanks to everyone that showed up, got their autographs and even some new boards here and there.

June 25, 2007
MIKE V’S ‘REVOLUTION MOTHER’ RELEASES NEW ALBUM / ON WARPED TOUR ALL SUMMER!

Mike V’s band Revolution Mother released “Glory Bound” today, their first album today under Cement Shoes records. Recognizing today’s release the band is doing an in-store signing at FYE in Torrance, CA. Mike along with the band will be on the Warped Tour all summer long, Mike will be skating, playing a show and if that wasn’t enough also doing a daily radio show on Sirius. Check out the new record that Mike calls “the best work I've done since I picked up a skateboard and discovered punk rock music some 23 years ago. It seems like my whole life has been directed towards this moment and now here it is.”

June 24, 2007
ELEMENT SUN DIEGO DEMO!

The Element team made its second stop on the West Coast tour Saturday visiting San Diego, CA. Sun Diego hosted the event and had a street course built for the day. Check out the video from the event to see what went down at this bangin’ demo! Footage includes Muska, Tave, Tosh, Nyjah, Atchley, Levi, Lannon & Schulte with even more Element riders on hand to sign autographs following the demo. Next stop for the team is Monday in Fontana for a signing. For all the tour dates click here and check the flyer. Thanks to everyone that came out, King Rails for the course and Sun Diego for hosting an epic event.

June 22, 2007
'THIS IS MY ELEMENT' PREMIERE RECAP

‘This Is My Element’ premiered yesterday, June 21st – Go Skateboarding Day, at over 350 locations worldwide. The Element team started the day off with a skate jam and bbq at Active in Costa Mesa, CA. Once that settled down everyone headed over for the world premiere of the new video. The whole day was a huge success with big shout going out to Active, Transworld, 411 & most importantly all the kids that came through and shared this amazing day with the element team.

More Element Events:
Team Demo & Signing Sat. 6/23 San Diego, CA
Team Demo & Signing Mon. 6/25 Fontana, CA

June 21, 2007
GO SKATEBOARDING DAY! ‘THIS IS MY ELEMENT’ PREMIERES!

Today marks the long awaited premiere of ‘This Is My Element,’ the new full length video featuring the entire Element team. See the advanced premiere screening at over over 350 locations globally today! Element will be taking advantage of Go Skateboarding day, first with a skate jam and bbq in Costa Mesa, CA followed by the World Premiere at the Lido theatre in Newport Beach, CA.

Take photos of the Element premiere you attend and share them with the world by uploading them to the public Flickr group.


June 20, 2007
TONY TAVE INTERVIEW IN NEW THRASHER!

Check out the new Thrasher where you’ll find a 4 page Tony Tave interview complete with photos. Use Go Skateboarding day to skate down to your local shop and check it out, later see Tony’s debut full length part in ‘This Is My Element’ at a premiere location near you.

June 18, 2007
LACEY BAKER & VANESSA TORRES SHINE AT MASA PRO

Props to Element riders Lacey Baker and Vanessa Torres who placed 2nd and 3rd respectively at the MASA pro event this past weekend. Photos have not been released for the event but are surely soon to come. Congrats ladies!

June 17, 2007
WHIPP GAME PROPER

Flow rider Alex Whipp of Utah sent over a nice photo recently shot by Weston Colton. Alex aka ‘Worm’ is only 13 and at this rate could end up in a future production like ‘This Is My Element.' Fellow Utah natives can see the all new Element vid at three locations this Thursday, June 21st.


June 16, 2007
MORE 'THIS IS MY ELEMENT' PREMIERES ADDED!

More premieres added to the list today including additions in the states including Idaho, Missouri & New Jersey, also Florida added Skatepark of Tampa to the list. on the international side of things a handful of locations have been added in Australia. Check out the guide for a complete list.

June 16, 2007
ELEMENTAL AWARENESS SUMMER BLAST OFF IN WATTS, CA

Elemental Awareness put on a game of S.K.A.T.E. for the skaters in Watts today. All the local rippers came out and competed for scholarships to Element YMCA Skate Camp, Element boards and more. The event was started off with everyone getting warmed up in classic LA fashion skating a bump to table. New to the crew of skaters was Carl Romero who killed it all afternoon. Alex Ramirez put down a nice kickflip and this roast beef was another nice one that went down. The competition was heavy from the start and ultimately widdled down to a three way battle between Carl, Andrew Caro and PJ Harris. PJ has been a heavy in the Watts scene since we started putting on events about 5 years ago, and re-claimed his title today rarely missing a trick out of his technical bag on the box and flat. Thanks to everyone that came out and kicked off the summer in a great way!

June 16, 2007
ELEMENTAL AWARENESS SUMMER BLAST OFF IN WATTS, CA

Elemental Awareness put on a game of S.K.A.T.E. for the skaters in Watts today. All the local rippers came out and competed for scholarships to Element YMCA Skate Camp, Element boards and more. The event was started off with everyone getting warmed up in classic LA fashion skating a bump to table. New to the crew of skaters was Carl Romero who killed it all afternoon. Alex Ramirez put down a nice kickflip and this stalefish was another nice one that went down. The competition was heavy from the start and ultimately widdled down to a three way battle between Carl, Andrew Caro and PJ Harris. PJ has been a heavy in the Watts scene since we started putting on events about 5 years ago, and re-claimed his title today rarely missing a trick out of his technical bag on the box and flat. Thanks to everyone that came out and kicked off the summer in a great way!

June 15, 2007
BAM, DARRELL IN NEW SKATEBOARDER

Check out the new Skateboarder magazine, where you’ll find Element riders Bam Margera and Darrell Stanton. Bam went to Dubai for his honeymoon but also found a handful of fellow skaters and ripped up the streets of the foreign terrain with them. More Bam photos and story in the issue. You’ll also find Darrell doing a switch pole jam and his thoughts on buying blank boards. Check it all out in a skate shop near you.


June 14, 2007
EUROPE PREMIERES ANNOUNCED / MORE ADDED IN THE U.S.

Check out the premiere list to see where you can globally see ‘This Is My Element’ at over 250 locations. In addition to all European premieres being announced more have been added in the US including Oregon and Utah, see it June 21st – Go Skateboarding Day!

June 14, 2007
TOSH JOINS ELEMENTAL AWARENESS FOR A SCHOOL VISIT

Tosh Townend joined Elemental Awareness Tuesday for a visit to Point Dune Marine Sciences school in Malibu, CA. Tosh gave a nice insight into his background, put on a couple great little demos, fielded questions and signed autographs for the 250 elementary students. Elemental Awareness handled the other portion of the assembly with a unique nature skills demonstration. Thanks to Chi, Regan, Kelly and all the kids at Point Dune for the invite!

June 14, 2007
TOSH JOINS ELEMENTAL AWARENESS FOR A SCHOOL VISIT

Tosh Townend joined Elemental Awareness Tuesday for a visit to Point Dune Marine Sciences school in Malibu, CA. Tosh gave a nice insight into his background, put on a couple great little demos, fielded questions and signed autographs for the 250 elementary students. Elemental Awareness handled the other portion of the assembly with a unique nature skills demonstration. Thanks to Chi, Regan, Kelly and all the kids at Point Dune for the invite!

June 13, 2007
MIKE V VIDEO INTERVIEW ON VITAL SKATE

Check out VitalSkate.com to see a video interview with Mike Vallely. Hear the interview along with a powerful collection of Mike’s skating in recent years. Among other things, Mike talks about his long tenure in professional skateboarding, what bums him out and and how he came back from injury at age 35. Click here to see Mike V’s interview!

June 13, 2007
MUSKA, DARRELL AND TOSH ON FUEL’S DAILY HABIT TODAY!

Element skate team members Chad Muska, Darrell Stanton and Tosh Townend visit Fuel TV’s Daily Habit today (Wednesday) to talk about the upcoming video ‘This Is My Element.’ Get a behind the scenes look with Darrell and hear what the team has to say about the video and everything else going on with Element, check it out!

June 11, 2007
WATTS GAME OF S.K.A.T.E. THIS SATURDAY!

Elemental Awareness is heading back to the thriving skate community of Watts, CA this Saturday. The event will be a game of S.K.A.T.E. with two lucky skaters winning scholarships to Element YMCA Skate Camp. Click here to check out the flyer.

June 11, 2007
WATTS GAME OF S.K.A.T.E. THIS SATURDAY!

Elemental Awareness is heading back to the thriving skate community of Watts, CA this Saturday. The event will be a game of S.K.A.T.E. with two lucky skaters winning scholarships to Element YMCA Skate Camp. Click here to check out the flyer.

June 11, 2007
ELEMENT WEST COAST TOUR

Join the Element team including Muska, Darrell, Tave, Atchley, Tosh, Nyjah, Levi, Barker, Provost, Lannon & more as they hit the West Coast. The tour starts with the World Premiere of ‘This Is My Element’ and Skate Jam. From there the team heads up the coast making stops for demo’s and signings, ending in Seattle. Click here for a schedule of dates and locations.

June 10, 2007
JAPAN 'THIS IS MY ELEMENT ' PREMIERE LOCATIONS ANNOUNCED

'This Is My Element' will premiere at 13 locations in Japan on June 21st - Go Skateboarding Day. Click here for info on all locations.

June 09, 2007
ELEMENT HEATS UP DALLAS, TX WITH A ZUMIEZ COUCH TOUR DEMO

Element hit the Zumiez Couch Tour for a stop in Dallas, TX today. Chad Muska, Darrell Stanton, Tony Tave, Mike Vallely, Tosh Townend, Nyjah Huston, Levi Brown and Jon Comer all endured the heat and put on a great demo. Check out the weekly web clip for video. The festivities continued with an autograph session, giveaways , bands and more. Thanks to everyone that came out and enjoyed the event!

June 06, 2007
BAM UPDATE

After a couple weeks in California hosting VH1 awards and handling biz, Bam is back in PA. He is currently filming the last few segments of his new movie 'Minghags' and still finds time to skate on the daily. See Bam's new Element video part in 'This Is My Element' premiering June 21st.

June 06, 2007
JANE MAGAZINE AND ELEMENT TEAM UP TO FIND NEXT ELEMENT EDEN ADVOCATE

Element has partnered with JANE magazine to find our next Element Eden Advocate!

Along with winning an Advocacy, the winner will also receive a trip to the Element Southern California global headquarters to meet the staff and the first advocate, Brooke Reidt. To sweeten the deal still, she will also receive a deluxe spa package, and a chance to write an online diary about her experience for JANE.

One second prize winner will receive a loaded Ipod shuffle, and 20 entries picked at random, will win an Element Hoodie.

Pick up the June/July issue of JANE magazine and ENTER HERE!

June 04, 2007
ELEMENTAL AWARENESS FAMILY IN NEW SKATEBOARD MAG, ISSUE 40º

Props to Elemental Awareness instructor and Element skater Levi Brown who has a full 8-page interview in the new Skateboard Mag, out now! Levi talks about Tom Brown Tracker School, Element YMCA Skate Camp and his involvement with EA over 8 pages of goodness. All photos were shot by another EA family member, Matt Price, who landed his first of many covers! We’re not sure if he’s more excited about the cover or the fact that Suski is wearing a bright orange shirt reminiscent of his prized Phoenix Suns, either way he’s hyped and so are we. Congrats to Levi and Matt and thanks for everything you do for Elemental Awareness.

June 04, 2007
LEVI BROWN INTERVIEW, BAM, MIKE V & MORE IN NEW SKATEBOARD MAG 40º OUT NOW!

Check out the new ºSkateboard Mag out now where you’ll find all sorts of great stuff from the Element team. Starting the mag off is a guest edit from Element Marketing Director Ryan Kingman. Levi Brown gets his first full interview with 6 pages of excellent photos along with a look into Levi’s life. Bam and Mike V were on a secret little trip with Tony Hawk and friends, see more photos and story in the mag. Collin Provost is found in an article covering the Phoenix AM contest he won as well as the thriving skate scene there. Nyjah Huston is also in the mag, ripping as always with a full page. Pick up the new mag with this cover, Skateboard Mag photog and Element friend Matt Price’s first cover, congrats Matt!

June 03, 2007
SKATE CAMP ALMOST HERE!

Its almost here, Element YMCA Skate Camp 2007! Sessions 1&3 are full with little room left in most others. Register before its too late and enjoy the best place to be this summer. Elemental Awareness has daily programming that includes a 4 day focus group and daily environmental education games for prizes. Element riders will be on hand every week as well. Click here to explore camp and check out the summer schedule.

June 03, 2007
COLLIN CLIPS

Collin Provost has been growing like crazy over the last year, so has his bag of tricks. Check out some clips cut from his ‘This Is My Element’ part as this weeks web clip. See Collin’s debut full length video part June 21st at a premiere location near you!

June 02, 2007
‘THIS IS MY ELEMENT’ PREMIERES SCHEDULE RELEASED

Element is proud to announce over 100 nationwide video premieres of ‘This Is My Element’ going down on June 21st – Go Skateboarding Day. Check out the interactive guide and find the premiere nearest you!

June 01, 2007
MATAJI IN PARIS

Element Eden Advocate Mataji Booker recently showed her impressive and extensive Polaroid photography collection at the Paris opening of Citadium, in conjunction with Element Europe. The evening consisted of artwork, bands and DJs. Over 1,500 people attended to take it all in. Mataji has been featured in the Element Europe ad campaign and will be partnering with them on future projects, so keep a lookout!

June 01, 2007
MIKE V ON THE TOM GREEN SHOW TONIGHT

Mike Vallely will be heading back to the Tom Green Show tonight, Friday June 1st. You can tune in to all the action and watch it live right on your computer at tomgreen.com. Along with Mike will be his band Revolution Mother and some ladies from Penthouse, which is further reason to tune in. The show airs live at 8 PM PST / 11 PM EST, click here to see what time it airs in your part of the world.

May 23, 2007
THE CLEANEST LINE – ELEMENTAL AWARENESS

The unique programmng and good deads of Elemental Awareness are taking notice on all fronts. Patagonia’s ‘Cleanest Line’ blog just posted this bit on the recnt E.A. ‘Future Nature Tour.’ Check it out!