Reese Forbe, no-comply (1997) – Dan Wolfe photo

Here’s a set of Harold Hunter LifeStyles wheels for Underworld Element from the early 90’s (obviously). These are saved in all their glory, including the Anti-Vibra-Ribbed Flatspoticide yellow urethane. I couldn’t think of anything worse to skate through the streets in New York with…

While working on MAKE IT COUNT, we compiled every Element ad, catalog, picture, product, and anything else imaginable under the sun. It was a huge undertaking that I can now thank Johnny (Schillereff) and his pack-rat tendencies for… He has the most ridiculous stuff saved, ever.

Looking back, most of this collection never saw the light of day, while other images had became instant classics. So it only seemed fitting to share some of what I’ve been working with. I’ll (try and) post a few images daily… Some recognizable, some unseen.

These are two ads, that in my opinion, hold true to the Element look and feel, and nearly 15 years later, these are as relevant as ever.