Reese Forbe, no-comply (1997) – Dan Wolfe photo
Archive for the 'Photos' Category
Here’s a set of Harold Hunter LifeStyles wheels for Underworld Element from the early 90’s (obviously). These are saved in all their glory, including the Anti-Vibra-Ribbed Flatspoticide yellow urethane. I couldn’t think of anything worse to skate through the streets in New York with…
While working on MAKE IT COUNT, we compiled every Element ad, catalog, picture, product, and anything else imaginable under the sun. It was a huge undertaking that I can now thank Johnny (Schillereff) and his pack-rat tendencies for… He has the most ridiculous stuff saved, ever.
Looking back, most of this collection never saw the light of day, while other images had became instant classics. So it only seemed fitting to share some of what I’ve been working with. I’ll (try and) post a few images daily… Some recognizable, some unseen.
These are two ads, that in my opinion, hold true to the Element look and feel, and nearly 15 years later, these are as relevant as ever.
Johnny and I recently went to FUEL to appear on The Daily Habit, promoting MAKE IT COUNT, which airs tonight, July 23rd, at 6pm (PST) on FUEL TV.
Element Advocate, Amber B, came along to shoot some behind-the-scenes photos, and this what she got…
Yesterday will go down in history, as we shot one of the most last-minute interviews of the project… While shooting a promo piece for FUEL’s Daily Habit, Johnny (Schillereff) and I ran into Kris Markovich. And through an amazing turn of events, Kris and I were eventually in a back alley shooting an interview with a borrowed camera, tripod, and mic.
Thanks Kris for the interview, FUEL for the camera, Amber B for the photo, Johnny for Element, and everybody else.
Mike V is considerably one of the most important people within skateboarding, as he has ushered in decades of change, including fashion, innovation, and business.
Here Mike explains how his generation interpreted early magazine photos into what we know now as “street skating” along with a photo collection by Element Advocate, Amber B .
Ten years ago, Element honored the importance of Natas Kaupas to our industry by re-releasing his original SMA board with an updated illustration by Todd Francis.
Todd knows a thing or two regarding skateboard history, especially when you consider his resumé as the iconic illustrator of such brands like Anti-Hero, Element, New Deal, Real, Stereo and a lot more. So when he talks about street skating and its heroes, you better listen up.
Here are photos from Todd’s interview, shot by Element Advocate, Amber B, and an interview regarding Natas and his impact on skateboarding.
I caught up with Stevie Williams to discuss all things Element, including the short-lived Underworld Element, meeting Johnny Schillereff & Andy Howell, LOVE Park’s early days, and skateboarding today. In doing so, Stevie explained how he first got on Element at a mere 12-years old.
Here’s Stevie’s debut video part in the 1994 video; Fine Artists, along with an introductory interview clip…
Last year, I went to the East Coast with Johnny Schillereff (Element founder) to shoot interviews and imagery for MAKE IT COUNT. We started off in New York City, made our way through Albany, and then up to New Hampshire.
1. First we met up with Nick Hartman, one of Johnny’s childhood friends… In the late 80’s & early 90’s Nick owned a skate-shop in Albany; Concrete Beach, which sponsored Johnny and a myriad of other locals. His interview was full of insight into the small world of East Coast skateboarding at that time.
2. The next day my (still) camera died, and this was the last photo I shot on it.
3. In New Hampshire, I interviewed Johnny’s dad (and others). When it was all said and done, the correlation between Johnny’s up-bringing and the vibe of Element, was all too apparent.
4. Johnny’s dad has a collection of SPAM wine glasses, and I tested each and every one of them.
5. The lakeside sunsets were second to none, aside from what California has to offer.
6. Dear Schillereff family, thank you for your hospitality (and wine).
Chad Tim Tim is an amazing person, on and off the board, so when we got to catch up with him to talk all things Element, it was a great experience. That is until Ricki “The Dude” Bedenbaugh rolled up… Their dynamic is hilarious and heart-warming.
Nevertheless, here’s a collection of behind-the-scenes imagery captured by Element Advocate, Amber B, and a bonus clip of Chad, and his other wife…
