Reese Forbe, no-comply (1997) – Dan Wolfe photo

While working on MAKE IT COUNT, we compiled every Element ad, catalog, picture, product, and anything else imaginable under the sun. It was a huge undertaking that I can now thank Johnny (Schillereff) and his pack-rat tendencies for… He has the most ridiculous stuff saved, ever.

Looking back, most of this collection never saw the light of day, while other images had became instant classics. So it only seemed fitting to share some of what I’ve been working with. I’ll (try and) post a few images daily… Some recognizable, some unseen.

These are two ads, that in my opinion, hold true to the Element look and feel, and nearly 15 years later, these are as relevant as ever.

This commercial stars Johnny Schillereff (Element Founder & President), describing the Element tree logo, and its inception. The footage shown is from the opening title scene to MAKE IT COUNT. On November 1st, Chapter 3 “FIRE” will release, which features a longer edit, focusing on the history and message behind the logo.

The music used, is by Loren Humphrey, who has created most of the soundtrack to MAKE IT COUNT, along with a ton of other Element AV projects.

The first ad for Make it Count was just sent to the printers… look for it in July.