http://www.elementskateboards.com/makeitcount MAKE IT COUNT showcases Element’s defining moments and will delve into it’s compelling story. From it’s humble beginnings, to a forward thinking global brand. Wed, 11 Nov 2009 16:20:07 +0000 http://backend.userland.com/rss092 en Reese Forbe, no-comply (1997) - Dan Wolfe photo http://www.elementskateboards.com/makeitcount/?p=549 Here's a set of Harold Hunter LifeStyles wheels for Underworld Element from the early 90's (obviously). These are saved in all their glory, including the Anti-Vibra-Ribbed Flatspoticide yellow urethane. I couldn't think of anything worse to skate through the streets in New York with... http://www.elementskateboards.com/makeitcount/?p=562 While working on MAKE IT COUNT, we compiled every Element ad, catalog, picture, product, and anything else imaginable under the sun. It was a huge undertaking that I can now thank Johnny (Schillereff) and his pack-rat tendencies for... He has the most ridiculous stuff saved, ever. Looking back, most of this ... http://www.elementskateboards.com/makeitcount/?p=531 MAKE IT COUNT - CHAPTER 3 "FIRE" In creating Chapter 3 of 4, "FIRE" I (Kirk Dianda) interviewed a myriad of Element riders and alumni, including Bam, Chad Muska, Chad Tim Tim, Darrell Stanton, Donny Barley, Mike V and more. Through their interviews, along with key industry insiders, Element's defining moments ... http://www.elementskateboards.com/makeitcount/?p=528 MAKE IT COUNT COMMERCIAL - "BOARD" This is an updated commercial from a (2007) commercial series for Element called "Start To Finish" which was directed by Craig Metzger and myself, shot by Josh Martelli, and all with the help of Professor Paul Schmitt. We shot a full day at PS Stix, ... http://www.elementskateboards.com/makeitcount/?p=505 MAKE IT COUNT COMMERCIAL - "LOGO" This commercial stars Johnny Schillereff (Element Founder & President), describing the Element tree logo, and its inception. The footage shown is from the opening title scene to MAKE IT COUNT. On November 1st, Chapter 3 "FIRE" will release, which features a longer edit, focusing on ... http://www.elementskateboards.com/makeitcount/?p=509 NOW PLAYING... MAKE IT COUNT - CHAPTER 2 "WATER" The first incarnation of Element came in the form of a small collaborative, East Coast company called Underworld Element. Most often referred to as Underworld, the company was inspired by the hip-hop movement and used a mixture of urban styles and reflected a ... http://www.elementskateboards.com/makeitcount/?p=490 Titus skate shop in Münster, Germany hosted a premiere for Chapter One of MAKE IT COUNT: The Element Story. The event was complete with beers, brats, and a flat bar session, see below for event photos. Sprechen Sie Deutsch? There is a video here. http://www.elementskateboards.com/makeitcount/?p=481 The East Coast Tour came to a close with a great demo and signing in Frederick, MD. The day started at Pit Crew with a massive signing, and ended at the skate park with a demo. Thanks to Muska's encouragement, the skies parted ways after a short rain, and the ... http://www.elementskateboards.com/makeitcount/?p=470 Thousands came out to Coastal Edge in Virginia Beach, VA for a mini ramp jam, team signing, Revolution Mother show and even live painting from Element Advocates Mike Kershnar and Brooke Reidt. Element riders Bam Margera, Mike V, Muska ,Collin Provost, Chad Tim Tim, Darrell Stanton and Levi Brown were ... http://www.elementskateboards.com/makeitcount/?p=465