This is an updated commercial from a (2007) commercial series for Element called “Start To Finish” which was directed by Craig Metzger and myself, shot by Josh Martelli, and all with the help of Professor Paul Schmitt. We shot a full day at PS Stix, and collected a huge amount of footage of a board being made. This obviously, is only a small sampling of what we shot. But nevertheless, it was a long day and super fun, full of inspiration.

The original commercial series focused on the symbiotic relationship between a skateboard’s creation and the skater in his environment. We created 6 commercials, that were all similar, but each ended with a different skater and the board that was being created.

Recently, I unearthed the footage for MAKE IT COUNT, and put together a re-edited version to song by musical genius, Loren Humphrey, with inspiration taken from Phillip Glass.