This commercial stars Johnny Schillereff (Element Founder & President), describing the Element tree logo, and its inception. The footage shown is from the opening title scene to MAKE IT COUNT. On November 1st, Chapter 3 “FIRE” will release, which features a longer edit, focusing on the history and message behind the logo.

The music used, is by Loren Humphrey, who has created most of the soundtrack to MAKE IT COUNT, along with a ton of other Element AV projects.