dec_30
Bam_boards

Just a quick little reminder that the holidays are possibly the best day to skate wherever you can't normally skate because everyone is at home. New Year's Eve is the worst day to even attempt skating your own doorstep, as most shop owners, security guards and law enforcement are on red-alert for the infamous Y2K bug to render the world useless. It didn't happen last year, and it didn't happen in 2000, so the probability is even higher this year. Nostradamus says so, he also said that these Bam boards are REALLY HOT and ideal for DROPPIN' BAMMERS in the holiday season.


dec_29
Tosh-backside_tail

Tosh Townend is still in filming mode for the Emerica video, but is taking a little break for the holidays. Those new bionic ankles have him charging full-steam ahead and word is that his video part is getting pretty crazy. On top of filming, Tosh has been busy pulling together his website, www.toshtownend.com, which should be live any day now. We'll let you know when it does and then proceed with heckling Kenny and Colt about having a "COMING SOON" page up for a little under 2 years!


dec_27
Jeremy-fl-wheels
J. Wray in the new Featherlight wheels print ad.

Jeremy Wray's new ad is out in magazines now and it features Element's new Featherlight wheel and bearing program. We tried to break it down and explain the new hollow core wheel technology we've been engineering in combination with our new lightweight bearings. There's 3 formulas to success, so check in at your local skateshop and see the featherlight program in person to figure out which one works best for you. Click here to see a larger version of the ad. Featherlight Technology - the lightest & strongest skateboard products made.


dec_25

WHY are you on the internet right now? Hang out with your family, skate with your friends, read a book or do anything other than "surf-the-net", it's a holiday. Happy Holidays from the Element family!


dec_20
transworld

Jeremy Wray made the February cover of Transworld this month with
a huge frontside flip over a roof gap shot by Atiba. You might think it's Terry Kennedy doing the deed by the size of his name on the cover, but that's in reference to the twelve page spotlight featuring T.K. skating buttery smooth and answering some questions about holding it down in Long Beach.

Terry is coming up strong and there's a backside salad grind sequence that's proof of how he graces rails with style rather than aggression. Be sure to check out his spotlight.


dec_16

Element designers Jamie Currie and Jeremy Parker have entered a calendar competition put on by D.M. Steele Printing Company to see who in the skateboard industry can design the most unique calendar page. The calendar is being distributed to many skate shops and to design and printing competitions throughout southern California.

We suggest putting your vote in for Keith O'Brien of DVS/Matix fame because it's amazing. Then vote by email for Currie and Parker so they can win the used set of rusty steak knives that's waiting as 2nd prize.

$500 for 1st place? Come on, steak knives cost more than that!

steele calendar


dec_14
townend_chromatic

The new Element chromatic series has been in shops for a little while now, but keep a lookout for a new addition to the series and look for updated colorways dropping in 2003.

Inspired by "SLAP" pal and photographer,
Sir Richard Hart of England, we wanted to have a series that was reminiscent of the early 90's when skateboards were clean and simple and almost everything was stuck between the bolts.


dec_13
friday the 13th

It's FRIDAY THE 13th again, so keep your eyes peeled for black cats, ladders, buckets of water, and other life-threatening items of paranoia. "step on a crack, step on a crack, break your momma's back"....repeat until insane.


dec_11
Tosh-burleys-ad
Tosh in the new Burleys print ad.

Tosh Townend's new Element Burleys ad is due out in magazines soon. It features a photo of Tosh skating by the famous Opera House in Sydney, Australia. Click here to see a larger version of the ad. Burleys - designed, tested and endorsed by the Element team.


dec_9

Introducing the newest member of the Element family, Ryan DeWitt ! DeWitt has an extensive skating background, and has joined the Element marketing department in handling team manager duties. Don't be surprised if you see DeWitt on the next MTV Music Awards because he is going to blow up this year! Welcome aboard, DeWitt.

deWitt

dec_5
ultra-dump

Element warehouse manager Zoilo Ramos and his crew are busier than ever receiving the spring 2003 clothing line. We can't seem to unload it fast enough because shops are dying to get their hands on it. Be on the lookout for the new clothing line at your local shop soon.


dec_2
reese-skating

Veteran Element pro Reese Forbes just launched his new website, reeseforbes.com. The site features photo galleries, video clips, a biography, and more. Take a look at the board graphics section, where you can browse through a gallery of Reese's different pro decks throughout the years. Be sure to check it out.



to view news from November 2002, click here.